These are handy brand extensions to your show. Listeners who trust you and your content will be inclined to try other products that you offer them. These could be other shows, a YouTube channel, a live show or even a book. They can generate extra revenue and can take the form of additional audio content around the same theme, capitalizing on the established popularity of the parent podcast.
Spin-offs
Radio, vodcasts & live events
Tips & Tricks
Stage a live podcast where you record an episode in front of an audience. It’s a great way to communicate with your audience directly, answer questions and get ideas for future shows. Live events allow people to share opinions and outlooks with each other in person. Your podcast will be the catalyst for creating a space where real exchange can take place and a listener community is formed.Video podcasts, or vodcasts, are popular and many podcasters are going that route. This can give your podcast more appeal and reach. But do your research, because adding a video component requires additional resources and skills.Burning Question
Should I start a podcasting workshop? If you have solid experience in podcasting this is a good way to establish yourself as an industry leader in your country.Common Mistake
Adding a video component but doing a less-than-stellar job with it. People are used to high-quality video and editing that looks professional. If you don’t have the time, skills or resources to do this, stick to audio.Links
- Article: Start A Successful Podcast In 2024: The Step-By-Step Guide
- Article: Developing Podcast Spin-Off Shows
- Video: Better Podcasting #232 – Spin-Off Podcasts
TIPS from OUR Network
- Try a deep-dive episodes focusing on a specific topic from parent show.
- Promote the spin-off on your main show.
- You’ll need new cover art and branding elements.