Podcasting platforms

Making your work available to the world

Podcasting platforms, which store the audio data of your shows, have become very easy to use – little technical skill is required. You can upload your pod and share its RSS feed with all the popular directories with just a few clicks. They provide valuable analytics so you can see how your pod is performing. But in an increasingly crowded market, getting your show discovered takes more effort than just putting it on a lot of directories. Even big-budget shows can get lost in the torrent of endless content. Being on multiple directories is necessary, but that’s just where the work starts — you need to think about how to engage audiences and get the word out that your show is really worth listening to.

Related Parts

Tips & Tricks

If you’re creating a website you need a server that stores content (like pictures and videos), and for a podcast you need a hosting platform to store audio files for your show. There are a lot of platforms out there, such as Spotify for Podcasters, Podbean, Buzzsprout, Soundcloud and many more. Make sure the platform you choose works in your region and that you understand their pricing plans before signing up.Spotify and Apple Podcasts don’t store your podcast but are crucial directories to be on so people can find your show. You can also increase your reach by publishing your show to YouTube as a “still video” (audio paired with a static picture).

Burning Question

Will I have to pay for hosting on a platform? Usually, yes. Some platforms have limited free trial periods with limited uploads, but then most require some kind of payment. Still, there are some completely free options like Spotify for Podcasters, formerly Anchor.

Common Mistake

Ignoring IAB. Make sure that the analytics provided by your hosting site are IAB certified or IAB compliant. The IAB (Internet Advertising Bureau) has standards that ensure analytics are as accurate as possible and that every hosting platform “talks the same language” regarding podcast listener and download data.

TIPS from OUR Network

Does the platform have the monetization options you’re looking for?
Look for a platform with decent customer service in case you hit technical snags.

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