This is the group your podcast is designed to attract and engage, so you should get to know them. It helps if you are part of this group yourself, but if you aren’t then you need to understand their interests and listening habits. You can adjust your content based on your audience, but try not to compromise your overall “vision” to the whims of an audience. The way your show will truly scale is if you balance pleasing your audience and serving them something unique and unexpected.
Target audience
Your ideal listener(s)
Tips & Tricks
Try to meet members of your audience in person or virtually – through live events or group video chats. It helps connect you and your listeners. At the least, meet your audience where they spend time online (the social network where they’re active).Be aware that a podcast audience is usually relatively well-off (they have digital devices, a level of digital literacy and good internet access). To reach rural or lower-income audiences, tweak your distribution strategy. This could involve a syndication deal with a radio station or sending the podcast out over WhatsApp.Burning Question
What if I don’t know my audience? Starting out you may have no idea who your audience is and that’s okay. But it’s essential to aim your content at a particular group of people so get to know who’s listening by encouraging feedback. By offering content your audience wants to hear boosts your chances of building a loyal fan base.Common Mistake
Aiming at everyone. A podcast made for everyone runs the risk of being bland and generic since you’re trying to appeal to so many people. A “podcast for everybody” might feel like a selling point, but it’s not a good content and marketing strategy.Links
- Article: How to discover and reach your podcast’s target audience
- Article: Defining Your Ideal Podcast Listener in 2025: Who Is Your Podcast For?
- Article: How to Define Your Podcast Audience
TIPS from OUR Network
- Creating a “persona” or “consumer avatar” can help — a profile of the ideal listener.
- Do some research about your target audience, especially looking at age, gender, work schedule and educational background. That can help determine your podcast’s length.
- Use the analytics tools on your hosting platform to figure out who’s listening.