For most content creators, including podcasters, show promotion tends to be an afterthought. They would rather spend the time on perfecting a show’s edit or finding quality guests. However, it helps if you think of your show like a small business that you want to grow. You need to put time, effort and money into promoting and marketing your content. The further you can get out of your usual circles and range of influence, the wider your reach will become.
Promotion
Getting the word out & creating hype
Tips & Tricks
Take a excerpt from one of your episodes and turn it into an “audiogram” (a static image paired with audio and converted into a video). This can be easily shared on social media.To help with distribution, get your show on as many “best-of lists” as possible. This can mean putting your show in a category “box” or “genre” so people can understand what they’re getting.Burning Question
Should I speak at events? Yes. Getting in front of a live audience is a great way to make an impression and boost your podcast’s visibility. Find local events (or organize one yourself) and pitch yourself as a speaker.Common Mistake
Ignoring newsletters. You need to nail down your email strategy and how you’ll keep in touch with your listeners. When a new episode goes live, email your list and tell them about it. Whether your list is big or small, email is one of the easiest ways to drive an established audience to your episode.Links
- Article: Podcast Marketing: The Ultimate Guide to Promoting a Podcast in 2024
- Article: Podcast marketing: 12 key strategies to promote and grow your podcast
- Article: Podcast Marketing Strategy Guide: Tips, Challenges & Solutions
TIPS from OUR Network
- Reach out to influencers in your niche.
- Create a website specifically for your show.
- Know that you won’t be popular right away.