Research means different things to different people. If you’re a journalist or fact-checker it could mean scrutinizing every statement from a source, every piece of information from a document or making 100% sure that your script is completely accurate. If you are running a more opinion-based pod it could mean checking a few names and details on the internet for background. Either way, research is important. People want to listen to someone who is prepared and knowledgeable and who can teach them something new or present a different perspective.
Research
Working with sources, facts & stories
Tips & Tricks
It’s important to get facts, numbers and statistics right. It shows you’re dedicated to accuracy, which boosts your credibility.Try to listen to other interviews done with your guest so you don’t ask the same questions that others already have. You can even refer to previous interviews in your own talk with a guest if it makes sense.Burning Question
Do I need to employ a researcher? This depends on your budget and how much time you have to spend on your podcast. Whatever your wallet allows, remember that you always need to conduct research on your show topic and guest(s) before recording. You want your content to be accurate and your questions informed.Common Mistake
Wanting to seem smarter than the guest. Your job isn’t to compete with your guest about who knows more. You want to ask about things that listeners are curious about. Even if you know the answer to a question, don’t be afraid to ask it so listeners get access to the information and your guest’s own take on it.Links
- Tool: How to organize research for your podcast episode
- Article: How Do You Do Research For A Podcast?
- Article: This is how to do podcast research and find podcasts guests
TIPS from OUR Network
- Know your goal for the episode—to educate, entertain or inspire? This will guide your research.
- Remind listeners that you aren’t perfect — keep communications open.