Podcasts are increasingly judged on the content of individual episodes rather than a whole series, so the quality of your guests has become more important. One great episode can bring a hoard of new listeners to the show. Look for experts who will be entertaining, articulate and have unique insights. You need to consider your show’s tone and values when booking people. If you bring on someone who doesn’t gel with your podcast or its general position, do so deliberately and for a reason. Not every guest has to be a “friend of the pod” but if their presence is going to alienate or antagonize your audience, be prepared for pushback.
Guests
Finding the best people to speak to
Tips & Tricks
To make your guests comfortable, be generous with your own stories. They’re more likely to share with you if you’ve shared with them. It’s important to do some research on guests beforehand. People will open up if they think you’re interested in what they’ve done and are passionate about.You want to make sure your guests are animated and well-spoken – “good talkers”. If you can’t find anyone like that to tell your story, you need to rethink how you approach it if you approach it at all. Making a podcast is sometimes like being a director, you need to set the stage for your guests to create great tape.Burning Question
Can a guest remain anonymous? If your guests, case studies or even hosts want to be anonymous, consider this request seriously. People’s safety is always the priority. Using a fake name is an option, but explain your decision to your listeners.Common Mistake
Thinking you can’t book a guest twice. It’s totally acceptable to bring back the same guest if they have something new to tell the listener.Links
- Article: How to Book Podcast Guests That Will Grow Your Audience
- Article: 11 Ways to Find People Worth Interviewing
- Article: How to Find Podcast Guests Who’ll Bring Value & Opportunity
TIPS from OUR Network
- Ask listeners to recommend potential podcast guests.