Audio consumption is still on a meteoric rise, but the big-budget era might now be behind us. Huge cash outlays for pods are fading in favor of more lower-cost productions. However, podcasters still have to meet a certain quality level to compete in the market. This means that your initial idea, passion and commitment need to be even stronger. Be realistic, ensure that the production is feasible in terms of the technical requirements as well as the resources and time needed.
Budget
What you have & what you need
Tips & Tricks
Where the money has come from for your production could influence the direction the show takes. It’s best to get money from a source which has the fewest strings attached as possible.Creating an audio podcast requires fewer expenses and resources than video. However, there are costs involved. You will need hardware like microphones, cables, and mixers as well as audio-editing software and plug-ins. Don’t forget the cost of subscribing to services that allow you to record interviews remotely or create transcripts of your show.Burning Question
Should I try speak to my podcast guests face to face? Yes, when you can. While It costs more in travel expenses and time to conduct interviews in person, the benefits can be huge in terms of creating a more intimate feel and getting people to open up.Common Mistake
Thinking podcast production is free. Even though some hosting platforms are free (or free for a trial period — make sure to check) and you may already own the equipment, don’t forget to factor in your time as an expense.Links
- Article: How much does it cost to start a podcast in 2023? (A True Beginner’s Guide)
- Article: How Much Does Podcasting Cost? A Guide to Podcast Prices
- Article: How to Set the Right Podcast Budget (And Stick to It)
TIPS from OUR Network
- Start thinking about money from the very start. How can this be funded?
- Read up on monetization options.
- Create a budget with all your expenses, including your time.