Podcasting relies on various communication channels for success. Social media platforms like Instagram, Facebook and TikTok are important for promotion and audience engagement. Email newsletters offer a direct line to listeners, providing updates and exclusive content. Websites and blogs complement podcasts by featuring show notes, transcriptions and additional resources. Online communities, such as forums and Discord servers, enable interaction with listeners. Plus, YouTube can extend your reach by adding a visual component to your audio content.
Communication Channels
From mailing lists to social media
Tips & Tricks
You can connect with your audience directly on social media. To promote an episode, consider running a social media live feed where you, your host or some of your talent take questions from listeners.It can be useful to tag relevant people from the episode on social media so they can share your work. You want to leverage the followers that your guests have. Platforms like TikTok can help attract younger listeners.Burning Question
Can a podcast be used for internal communication? Yes. Big companies are using podcasts to speak to their employees in a new and more accessible way. They may prefer this over an internal email or big Zoom meeting.Common Mistake
Ignoring video. Video continues to grow in popularity and there are many ways podcasters can use it, even if the show itself is audio only. You can shoot short takes of you and your guests while recording an episode or even before or after – a look behind the scenes can be a good promotional tool.Links
- Article: We Didn’t Know How to Promote a Podcast. So Here’s All We Learned
- Article: 8 steps to getting attention for your podcast
- Article: What’s the Best Social Media Platform for Your Podcast?
TIPS from OUR Network
- What impression do you want to make?
- Stay in touch with your audience. Start a conversation with them to build trust and loyalty.