Metrics are vital for understanding audience engagement and growth. A key metric is downloads, but don’t ignore engagement metrics like average listen duration and episode completion rate. These reveal how captivating your content is. Analyze the number of subscribers and growth rate to gauge loyalty and popularity. Social media engagement and website traffic are also crucial for assessing the overall impact and reach of your podcast brand.
Metrics
Using stats & data to inform decisions
Tips & Tricks
Tracking the average listening time of each episode will help you learn what’s popular with listeners or causing them to drop off. You’ll be able to see what kind of content is boosting or decreasing your engagement levels. Downloads are an important metric, however, the listener metric tracks the total number of unique listeners you have for an episode. You can typically guess the number of loyal followers you have based on the average number of unique listeners tuning into your show.Burning Question
Who are my podcasting competitors? Try to narrow down your main competitors to five podcasts. Look at their strengths and weaknesses regarding both content and marketing. Check out their websites, their episodes, their reach, their marketing and read their reviews.Common Mistake
Ignoring the data. Often we want to lead with our passion and emotions and ignore the figures. But if the data shows that few people are listening to your show, growth is stagnant or you’re losing listeners, take this on board and let it guide your editorial decisions.Links
- Article: 14 Essential Podcast Performance Metrics You Need to Track
- Article: How to measure podcast success: A guide for creators
- Article: Optimizing Podcast Metrics: A Guide To Analyzing And Boosting Podcast Downloads
TIPS from OUR Network
- Ask your listeners to leave reviews to get qualitative data.
- Metrics are important, but they’re not the only measure of success.
- Check the “drop out” points from data: Boring guest? Bad topic? Insignificant questions?