There is very little traditional regulation in podcasting. That is why it is important to adhere to solid values and ethics and avoid worsening an already messy, sometimes harmful media environment full of disinformation and toxicity. You will build a more successful show and brand if your reporting and conversations are honest and accurate. Be aware that fact-checking your content takes time and resources and you need to build that into your budget. Always be ready to make an apology or retraction if necessary.
Values & ethics
Setting standards & building trust
Tips & Tricks
Be honest about your download figures. People often inflate their numbers by churning out more episodes, getting automatic downloads instead of getting new subscribers.You build trust over time, not instantaneously. And one way to build this trust is by fact-checking your content and making sure it is accurate. Be transparent with your listeners by telling them how you got your information. If you don’t know something, say so.Burning Question
Do I need to follow the rules of journalism? You may not be a trained journalist, but you might well be broadcasting to a large audience and you have an ethical responsibility to protect them from mis- and disinformation.Common Mistake
Not showing enough compassion for those affected by your coverage. You should be extra sensitive when dealing with people who have suffered trauma or even be put at risk by speaking publicly about a topic. Be especially careful about young people and inexperienced sources unable to give consent. Consider advising them to speak to you anonymously. Don’t forget about cultural differences and language barriers.Links
- Article: University of Toronto: Introduction to podcasting
- Article: Podcasting ethics: best practices
- Article: The Importance of Podcasting Ethics and Standards
TIPS from OUR Network
- Think about ethics from the beginning and discuss it with your team.
- Avoid stereotyping and misrepresentation.
- Everybody’s human. Mistakes will be made.