Your language and tone are what make your podcast distinct and memorable. They build a connection with your audience and should reflect the show’s personality and the content. The language you use should be clear, accessible and light on the jargon. The tone should be appropriate for your target audience. For example, A sports podcast will likely have a very different tone than one dealing with trauma and mental health.
Language & tone
How you speak with your audience
Tips & Tricks
The overall tone should reflect the subject matter of an episode. If you’re tackling a serious subject, make sure that your tone and language are appropriate or you’ll sound flippant. If you prefer avoiding a serious tone, it’s better to stick to lighter subjects.If you have people who speak different languages on the same show (and they don’t understand each other), consider interviewing them separately with an interpreter. Otherwise you might find there are too many voices, and confusion, in the studio.Burning Question
Should I translate my podcast and release it in multiple languages? Working in multiple languages is a huge production challenge, but if you can manage it, you can reach new audiences (and be respectful to your listeners). New AI tools can help with this.Common Mistake
You ask someone to speak in a language they are not fluent in. People speaking in a language they don’t completely master can lead to confusion and a lack of clarity. Bring in a translator if a person is not fluent in the language of your podcast. If your budget is tight, see if they can ask a friend to translate for them.Links
- Article: The Right Tone Of Voice To Connect With Your Podcast Audience
- Article: How to use language to connect with your podcast audience
- Article: How to Find the Right Tone of Voice for your Podcast
TIPS from OUR Network
- Be as human as possible!
- A journalistic format will be more formal, a chat-cast much less so.