The goal of pitching is to get people interested in your podcast or podcast idea, be they production houses, podcast networks, other podcasters for cross-promotion, festivals, etc. You’ll need more than one pitch since you will be talking about your podcast to different people with different ideas and priorities. Yes, you need to be able to explain your show in an elevator pitch of no more than 30 seconds, but within that window you need to highlight different strengths depending on who you are talking to. So, come up with a few variations.
Pitch
Grabbing attention & keeping it
Tips & Tricks
You need to be able to explain what your podcast is about within 30 seconds. You should focus on what the show will do for your listeners (entertain, inform, inspire, etc.) and what will set it apart from others.Don’t be afraid to reference other podcasts to explain the kind of sound and content you’re aiming for. But be sure to include the ways it will be different and, yes, even better.Burning Question
Should I include audio in my pitch? It’s OK to include a maximum of one minute of audio so people can get a sense of the sound of your podcast. Attach it as an MP3 and include a link as well. However, accept that not everyone will listen to it.Common Mistake
Leaving blanks. Don’t leave information gaps in your pitch. Make sure you’ve at least made suggestions about important aspects (like your host and format). Things can always change, but you want to show that you’ve thought through all the aspects of making your show a reality and a success.Links
- Article: Why, where and how to pitch a podcast
- : How to Make a Podcast Pitch Deck
- : How to pitch your podcast to a network
TIPS from OUR Network
- What’s your show’s unique selling point? Play that up.
- Can you write down your show idea in one or two sentences?