These are short, engaging clips which generate interest and excitement for an upcoming podcast show or episode. Their form is only limited by your creativity. They lay out what the show is about, feature voices that will be heard and generate buzz. These days, it’s best to have a relatively short period of time between the release of the trailer and the release of the content it refers to (a long lead time used to be the norm). The trailer is an marketing tool that you should definitely make use of.
Teasers & trailers
Leaving people wanting more
Tips & Tricks
Make them want more. Build tension or curiosity into your trailer by introducing the problem in the story, providing a sudden twist or leaving them with an unanswered question.If you can, consider making trailers for specific podcast episodes. This is the case especially if you have a high-profile guest or special content. You can also make trailers for a live event or to tease a new season.Burning Question
Should I add video? Yes. Visual trailers help grab the audience’s attention and they play well on social media, especially popular visual platforms like TikTok and Instagram.Common Mistake
Not revealing the actual sound of the show. Think about what your show sounds like. If you have recurring background music, make sure to include it. If you have an infectious laugh or a unique catchphrase, include that as well. Whet the appetites of potential listeners.Links
- Article: Make the next great podcast trailer
- Article: How to Create Pro Podcast Trailers: Examples, Template, and Script
- Video: How to make a great podcast trailer
TIPS from OUR Network
- Aim for a trailer length of around 1-3 minutes.
- Include a CTA: Encourage listeners to subscribe, follow, register or visit your website for more information.