How often you drop an episode depends on several factors, including your resources, time and even your topic. The general belief is if you can manage to produce a show every week, that’s great. If you do two per week, even better. However, there are risks to producing too many episodes. You can oversaturate your listeners and they might tune out, or you might find that rhythm is too intense, production quality suffers, and it’s simply unsustainable in the long run. It’s important to consider multiple factors.
Frequency
How often you release content
Tips & Tricks
It’s important to release content regularly to keep your audience. There are so many podcasts out there looking for audiences, and people easily forget what they haven’t seen or heard for a while. Even if you’re podcast is on hiatus and you’re not releasing for a time, stay active on social media platforms so that you stay in people’s minds. Podcasters tend to publish their episodes on Tuesdays, Wednesdays and Thursdays between 2 a.m. and 5 a.m., with 5 a.m. being the best time to get the maximum amount of downloads.Burning Question
How often should I release my podcast? You need to balance quality and quantity and remember that people can get listener fatigue. Many podcasts release weekly. Remember, if your show sounds sloppy or doesn’t deliver on its promises, you won’t keep listeners. Think of your capacity.Common Mistake
Not sticking to a release day or schedule. Even though we live in an on-demand world, people still like their content to be released at regular intervals or in batches (or seasons) rather than just randomly.Links
- Article: How Often Should You Release Podcast Episodes?
- Article: Podcast consistency doesn’t have to be hard. Use these 7 tips
- Article: How Often Should I Release a Podcast? Frequency & Schedules
TIPS from OUR Network
- Have one clear call to action and use a cliffhanger for the next episode
- Tell your listeners at the end of your show when they’ll hear from you again.