In a world of endless content, it can help to organize your show into seasons, shows grouped by theme, topic or number of episodes. They can vary in length, but it is better if you stick to a set number of episodes and even a set release schedule. Seasons lift the constant pressure to release new episodes 52 weeks a year. They allow some crucial downtime to recharge and think about future shows.
Season(s)
The bigger story
Tips & Tricks
There is a skill in teasing the next episode in your series so people will want to tune in. Be sure not to give away too much or be too repetitive.Your podcast will be helped by having a central mystery like “is he innocent or guilty of this crime?” Oscillating between a “yes” or “no” answer to a question as you move toward the series conclusion keeps your listeners hooked.Burning Question
Should I release my episodes all at once (like Netflix) or weekly? The choice is ultimately yours, but there havn’t been very many successful examples of podcasts “dumping” a whole season of episodes at once. Experience says it’s better to release the episodes weekly.Common Mistake
Thinking more is better. Your series should be as long as it needs to be. We like the idea of at least six episodes a season, but if you only need three to tell your story then go for it. If you need twenty episodes, consider breaking the show (and single story) into two seasons.Links
- Article: The art of podcast storytelling featuring Spotify experts
- Article: The Why & How of Podcasting in Seasons
- Article: How to Plan a Podcast Season
TIPS from OUR Network
- Educational podcasts are strongly suited to dividing into seasons.
- Make sure to tell listeners that a season has ended and when you’ll be back. You don’t want them to think you just disappeared.