It’s important to stand out with originality and freshness in the very crowded field of podcasts. But people are funny — they want a mix of the original and the familiar. People need to feel like they’re getting something new and different, but don’t want the barrier to entry to be too high or the listening experience too difficult. Paradoxically, they want to know what you’re offering but still be surprised.
Originality
Standing out from the crowd
Tips & Tricks
The most original thing you can offer is yourself and your thoughts. People want a podcast to be intimate and personal. That’s not to say that every podcast is a therapy session, but listeners want to know who you are, and they get a sense of that through your voice, personality, emotions and feelings.Small tweaks and details can set you apart. A new twist on an old formula works well. No matter where you are in your podcasting journey, you can make changes – large and small – that make your show more original and, therefore, more appealing.Burning Question
Who else is in this space? It’s part of your job to listen to your competition and figure out how to set yourself apart. You don’t want to simply replicate another show that’s more popular than yours.Common Mistake
Not being yourself. It’s amazing how much just being yourself can attract and keep audiences. Authenticity goes a long way. Being honest about your opinions and giving your real take on things make you more interesting and relatable, even if your points of view aren’t shared by everyone.Links
- Article: 25 Podcast Tips to Start a Successful Show (2024)
- Article: Authenticity in Podcasting: Building Genuine Connections with Listeners
- Article: What Makes a Good Podcast?
TIPS from OUR Network
- Don’t be afraid to experiment, but find out how it’s resonating with listeners.
- Resist the urge to follow the latest trend.
- Ask yourself about your Audio-Identity. What should the podcast “sound” like. Create a list of keywords that will state the mood, character and feel. [Carl Javier]