Listener habits are changing and individual episodes are becoming more discoverable and searched for because of their specific content (rather than people listening to every episode of a show religiously). This means episode titles have become crucial. Make sure the title and description are intriguing enough to raise interest and result in clicks, but avoid the podcast version of clickbait. Titles should be truthful so that listeners aren’t disappointed because they expected something else.
Episode title(s)
Capturing the essence & sparking interest
Tips & Tricks
For search engine optimization (SEO), consider your target audience. Make sure your episode titles reflect the kind of content they’re looking for. Remember, it’s not clickbait if you deliver in the episode what the title promises.One way to prevent the name of your episode from becoming just an afterthought is to have a clear plan and aim for your content from the start. It isn’t just about choosing a title for your episode, it’s about deciding what the episode will be about, why your audience will be interested and how you’ll approach it.Burning Question
Should I test my titles? Definitely. Looking over your stats will show you how many people are hitting play on each episode. Your title choices will have a big influence on these metrics.Common Mistake
Putting the podcast name in the episode title. Consider leaving the name of your podcast out of your episode titles. This wastes valuable screen space.Links
- Article: Podcast titles that can boost your downloads and mistakes to avoid
- Article: Podcast Episode Titles | How Should I Name My Episodes?
- Article: How to Craft Compelling Podcast Episode Titles
TIPS from OUR Network
- Words like “you” and “yours” in the title makes things feel more personal.
- There’s not a cookie-cutter formula that works for every episode title. Experiment!