Goals feed into a few other aspects of podcasting, namely purpose and target audience, and setting them can provide motivation to grow the podcast in all sorts of ways. Pick out what makes your podcast unique, what you want to accomplish and how it will benefit listeners. From there you can list a number of measurable and achievable goals and assign a time frame to each one. While the goals should remain within the realm of the possible, make them ambitious. You can always refine and adjust your plans while keeping your eye on the bigger prize.
Goals
What you want to accomplish
Tips & Tricks
The goals for your podcast can range from the personal to the professional. They can follow a metric — maybe you want to produce 50 episodes no matter what or maybe you’re aiming for a certain number of downloads. Or they can be more vague, such as improving your interviewing and editing skills.Set goals for audience growth and try hard to meet them, but be realistic. If you don’t hit your target, adjust your goals rather than simply give up.Burning Question
Can you talk publicly about your goals? Yes. Podcasting is such an intimate format that you can bring your audience along on the journey. This is particularly helpful if you’re asking for donations from the audience and you have a financial goal. You can update your listeners along the way about how much money has been raised.Common Mistake
Setting no goals. It’s scary to set goals because it means failure is possible. But goals give you something to work toward.Links
- Article: Grow Your Audience With These Podcast Goal Setting Tips
- Article: How to establish goals for your podcast
- Article: How To Create Rock Solid Podcast Goals
TIPS from OUR Network
- Aim high, but think in terms of progress.
- Have a clear goal – Where do you want to be in 6 months from now [Kevin Brown]