Branding is these days, like it or not, key to growth and long-term success. Simply put, it’s when you create an identity for your podcast through things like visuals, audio, design, voices, etc. You want the brands of your hosts, your podcasting network and your show to mesh and expand your reach while building loyalty. The key is to make sure the messaging across all your elements is consistent, from cover art to audio signatures.
Branding
Sound, look & feel of your podcast
Tips & Tricks
Shaping your brand identity takes time, and the most important factor is consistency. To deliver a strong brand identity you need to discover what you offer that no one else does, figure out who your target audience is, build a unique voice and develop creative brand assets (like a logo) that match.Where the money has come from for your production could influence the show’s direction. It’s best to get money from a source which has the fewest strings attached as possible.Burning Question
Can I change my brand as I go? Yes, definitely. If it’s not working or your concept changes, change your brand along with it. But the more you have in place at launch, the better.Common Mistake
Thinking your brand is just a logo. A brand develops from the core of what you are doing as a company or podcast.Links
- Article: How to Create A Successful Podcast Brand
- Article: 5 Ways to Build Your Podcast’s Brand
- Article: How to Build a Podcast Brand & Benefits
TIPS from OUR Network
- Ask yourself: Who are you and what do you want to say?
- Think about what you want your podcast’s identity to be.
- It can help to think of your podcast as a person. What characteristics would they have?