Sponsorships allow you to partner your show with brands that align with your audience and content and generate a revenue stream. Integrating brand placement into a recurring segment on your show can help both parties: the podcast gets financial support and the sponsor gets targeted exposure. The birth of modern podcasting was defined by a few key sponsors like Mailchimp, but these days, many companies are in the game.
Sponsorship
“A word from our sponsors”
Tips & Tricks
Sponsorships are a powerful advertising tool for brands and an effective monetization strategy. As a podcaster, you have the freedom to choose which brands you endorse. Partnering with brands you genuinely love lets you monetize your podcast while maintaining an authentic connection with listeners.You can pitch directly to brands. This method gives you control over the sponsors you choose. Or you can join a podcasting network, but they will want a cut of your ad revenue and you won’t see significant earnings unless you have a large audience.Burning Question
Should I use a podcast ad marketplace? It’s a possibility. It allows brands to sift through thousands of shows to find one that feels like a fit and reach out to the creator (that’s you) to strike a deal.Common Mistake
Neglecting essentials in a sponsorship pitch. You need to create a media kit in your pitch email that includes: a description of your podcast, your audience demographics, a slide deck of promotional info and clips, an explanation of why ads on your podcast will be effective and your contact info.Links
- Article: How to Get Podcast Sponsorships
- Article: How to Get (and Where to Find) Podcast Sponsors in 2025
- Article: How to Get Podcast Sponsorships
TIPS from OUR Network
- Knowing who you audience is very helpful in determining how to get sponsors.
- With an ad network, you generally take home 70% of the earnings and the network gets 30%.
- Look at sponsor pages of conferences in your niche to find brands spending money to promote to audiences like yours.