Returning elements

Related Parts

• Sound Design
• Intro
• Storytelling

Tips & Tricks

People like familiarity. You can repeat the same music/jingles, phrases or smaller segments (for example: listener feedback or recommendations) in each episode to give you listeners a sense of being “at home”. Having the same hosts and overall structure and even posing a certain question to all your guests can also help. Use signposts. These can come in the form of a sentence or two from the host telling the listener why they should keep listening and maintain momentum. They can recap what you’ve covered so far, raise new questions in the middle of an episode or tease what’s coming up next.

Burning Question

Do I need to repeat a person’s name every time they speak? This is up for debate. While it can help listeners keep track of what’s going on, it can also get annoying if you have many guests or characters and keep repeating names. Try it several ways and see what works with listeners.

Common Mistake

Repeating the same audio recording for certain segments of every episode. Even if you use the same text for an intro or outro be sure to record it again. People don’t want to feel like you just copied and pasted the same audio into every episode. Keep it fresh.