Build interest and excitement before your first episode. Talk about your pod and its drop date on social media and put together a trailer that gets people curious. Also prior to launch, record several episodes to ensure a steady release schedule. Develop a marketing strategy using social media, email newsletters and collaborations with other podcasters.
Launch
Celebrating the release of your podcast
Tips & Tricks
Request to be on other podcasts two weeks before your launch. Being a guest on other shows and mentioning your own launch is a way to get an initial bump in downloads. Other podcasters might well turn you down, but you could get some invites and do some advance plugging for your show. Most new shows “podfade”, a term that describes shows that fizzle out before reaching 20 episodes. The reasons for this are usually linked to time required for production, expenses and unrealistic workloads and rhythms. Many people put all the effort into the launch for don’t think enough about sustaining the show afterward.Burning Question
Should I launch my podcast with multiple episodes? No. This uses up valuable content. The best way to grow an audience is to deliver quality content consistently over time. It’s better to drop an episode weekly and have three or four in reserve rather than releasing several at once and risk overwhelming listeners.Common Mistake
Not having a website at launch. Having a registered URL for the show makes you look more professional. Realistically, sponsors or agencies are not going to listen to your podcast immediately, but they will look at a website.Links
- Article: How To Launch A Podcast: Everything You Need To Know
- Article: How to Start a Podcast: Launch to Growth Made Simple for 2025
- Article: The Ultimate Podcast Launch Checklist To Finally Get Your Show Up and Running
TIPS from OUR Network
- The more thought put into a show pre-launch, the easier it’ll go post-launch.
- Invite your potential audience to a launch party.