Podcasting is still a relatively young medium. It’s still developing and finding out what it wants to be. Things change quickly in the Podverse. Listen to different kinds of podcasts and see what is resonating or take note of developments. You want to move with the times, such as including video or choosing a serialized format, but make sure any change stays true to your vision and that you have the resources necessary for it.
Trends
Follow, defy or create your own
Tips & Tricks
You can stay on top of the podcasting industry by following developments and trends and paying attention to media consumption habits. This includes understanding the audience demographics for podcasting in your country.Don’t underestimate the value of your archive. 48% of monthly podcast downloads come from older episodes. With more podcast content than ever being published and competing for listeners, maximizing the reach and influence of your older content is important.Burning Question
How do I find out about developments and trends? There are lots of newsletters out there that cover the podcasting scene. Their content ranges from how-to information to industry developments, trends and opportunities. Find out which ones are most relevant to you and subscribe.Common Mistake
Thinking ads are a turnoff. Advertisements in podcasts are often shorter in length than more traditional digital ads. Also creators are able to use their own creativity to make them more engaging and audiences are less likely to view them as invasive.Links
- Article: Podcast Statistics and Trends (& Why They Matter)
- Article: Podcast Statistics & Industry Trends 2024
- Newsletter: The Podnews daily newsletter (one of the best out there)
TIPS from OUR Network
- Figure out how your target audience consumes media.
- If a trend is huge, does it make sense to jump on the bandwagon or try something different?